Author Archive
Meta tags, tagging and folksonomy, what are they and why do they matter to you. Read the rest of this entry »
Using the right keywords in your title tag will not ensure you a top ranking with Google, but ignoring it or using poor keywords can certainly damage your chances. Choosing solid relevant keywords for your title tag is one of the most basic steps in SEO Read the rest of this entry »
Directories are a stockpile of human reviewed Websites that are arranged in topical categories. Unlike the search engines that use programs to review the Websites, directories have people do the work by hand. You will want to submit your Website to directories to increase traffic and backlinks to help improve your Website ranking. Read the rest of this entry »
Web forms and looking at the percentage under the “S/UD” column. Your goal is to get this percentage as high as possible. Read the rest of this entry »
You need an incentive for people to give you their contact information, and a good one is to offer them some useful information or tools at no cost. What tools should you offer? “How to” titles on hot topics work great. You can create a product that provides instruction for the first several steps of a large process. Give them enough information that they can implement what they have learned and reap some benefits from it. Read the rest of this entry »
a squeeze page is a powerful tool for collecting contact information from your prospects so that you can begin building a list, and you are going to need one. Lead lists are critical in enabling you to build a relationship with your prospects, which dramatically increases your ability to sell to them. Read the rest of this entry »
You will need an email service provider to schedule, and send mail to your lists as well as to manage our leads, personalize your messages, provide easy opt-out options and help to keep you out of trouble with the Federal Trade Commission (FTC) for spamming. Read the rest of this entry »
Here are the qualifications that I currently use for selecting a hosting company now and who I am currently working with:
• Secure
• Fast (availability of T3 or more
• Lots of space for growth
• Daily backups
• CGI (common gateway interface) access, which is a common way for Web servers to interact with users
• No contracts required
• Shopping cart access
• Good downtime record
• E-mail accounts
• FTP access for uploading files Read the rest of this entry »
You will notice with the Google Keyword Tool that if you type in a keyword (you can use short or long tail) not only will it give you the level of advertiser competition displayed on a bar, and the local and global search results for that keyword, but it will also give you the results for some more targeted keywords that you might be interested in. It occasionally gives you some results out in left field, but for the most part the data is helpful in at least getting the ball rolling. Read the rest of this entry »
Step 3 - Research the Competition
You already may be aware of some of the competition, but it’s still a good idea to get a solid hold on what everyone is doing. Here are some tools to help you do it easily.
Enter keywords into a search engine that someone may use to find your business, or one similar to it, and check out the results. Read the rest of this entry »
Get Inside Your Clients’ Heads
How to Research your Clients Using Free Online Tools
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In order to attract new clients online you may have to narrow down your niche more than was necessary for your off-line marketing, especially if you are competing on a local level. The idea is to target the kind of client that you want in a category that has significant searches online each month. This is one of the most crucial steps in your business, so take care that you do it properly. Read the rest of this entry »
Your customers are looking for a business like yours online… Can they find you?
The Challenge:
Getting your website up and running is just the first step. Next, you need to make sure that people looking for the solutions you offer can find you online without having to be familiar with you or your business. Then you need to turn those website visitors into qualified leads for your business. Read the rest of this entry »