Marketing
If there are two pictures that you include with your copy it should be your picture and a photo of your product.
You include the picture of yourself because this helps to convey the message that you stand behind your product and are proud of the work that you do. Read the rest of this entry »
Here are some hot marketing words that you can use in your headlines and/or copy. They are particularly effective at grabbing your readers’ attention. Read the rest of this entry »
Ever wonder how some writers can generate profits with their words even though they don't seem to posses much skill while others who are quite poetic don't make a dime? You may be focusing on the wrong parts. Here are four very powerful techniques for writing effective sales copy. Read the rest of this entry »
The ability to write effective sales copy (or hire someone who does) is essential to any company. The power to demand attention and foster trust from your reader while demonstrating your capability to provide them with the valuable benefits they seek is precious. Here are the first three steps to writing effective sales copy. Read the rest of this entry »
How can you use this information to generate higher profits ethically? You provide a “rebate” to people who actually USE your product to achieve their goals and improve their lives. This accomplishes several things simultaneously... Read the rest of this entry »
Promotions are simple, yet highly effective tools that increase sales and profits when used properly. Still you can't just throw offer a random discount, or bonus and expect it to make you money. In fact misusing promotions can lead to lower perceived value, not to mention a lack of sales. Here are some ideas for different promotions you can easily implement and how to use them. Read the rest of this entry »