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Tracking Opt-in Conversions

Tracking Opt-in Conversions

Track How Well Your Squeeze Page Works

You can easily see how effective your squeeze page is at converting leads by looking at the ratio of subscribers that enter their information into your opt in box to the number of unique visitors.

If you are using Aweber you can find this number by logging in, clicking Web forms and looking at the percentage under the “S/UD” column. Your goal is to get this percentage as high as possible. To continually improve, try tweaking one part of your squeeze page every week or so and then look for changes in your conversion rate. Don’t get carried away and change more than one thing at a time or you won’t know what parts influenced the changes.

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