Brassy Marketing delivers…….
Brassy took my website from stagnant to dynamic; from no man’s land to the front page of web searches. I am a firm believer is focusing on what you do well in your business and letting others help you with their expertise. Brassy Marketing knows rank. The amount of client traffic I receive from my website now does not even compare to before I started working with Brassy. The new clients delivered from my website have more than paid back the investment I made.
Ronald G. Harris, CPA
Harris Group CPAs
www.harrisgroupcpa.com
Your customers are looking for a business like yours online… Can they find you?
The Challenge:
Getting your website up and running is just the first step. Next, you need to make sure that people looking for the solutions you offer can find you online without having to be familiar with you or your business. Then you need to turn those website visitors into qualified leads for your business. Read the rest of this entry »
If there are two pictures that you include with your copy it should be your picture and a photo of your product.
You include the picture of yourself because this helps to convey the message that you stand behind your product and are proud of the work that you do. Read the rest of this entry »
Here are some hot marketing words that you can use in your headlines and/or copy. They are particularly effective at grabbing your readers’ attention. Read the rest of this entry »
Tell a story in your marketing to connect to your readers and share the information they need in an entertaining way. Choose to either focus on the pain of the current situation or the gains they well get if they take action. Follow these basic storytelling guidelines: Read the rest of this entry »
Ever wonder how some writers can generate profits with their words even though they don't seem to posses much skill while others who are quite poetic don't make a dime? You may be focusing on the wrong parts. Here are four very powerful techniques for writing effective sales copy. Read the rest of this entry »
The ability to write effective sales copy (or hire someone who does) is essential to any company. The power to demand attention and foster trust from your reader while demonstrating your capability to provide them with the valuable benefits they seek is precious. Here are the first three steps to writing effective sales copy. Read the rest of this entry »
Don’t have enough testimonials? Here are a few techniques you can use to build up your testimonial collection fast, and tips for how to use testimonials in advertising once you have them. Read the rest of this entry »
How can you use this information to generate higher profits ethically? You provide a “rebate” to people who actually USE your product to achieve their goals and improve their lives. This accomplishes several things simultaneously... Read the rest of this entry »
Promotions are simple, yet highly effective tools that increase sales and profits when used properly. Still you can't just throw offer a random discount, or bonus and expect it to make you money. In fact misusing promotions can lead to lower perceived value, not to mention a lack of sales. Here are some ideas for different promotions you can easily implement and how to use them. Read the rest of this entry »
You should be using an e-mail service provider that allows you to schedule your e-mails to be sent out at a later date so you don’t have to worry about being available to press send right when you want the message to go out. When scheduling your messages you want to try to catch people when they are likely to be checking their e-mail regularly (so the inbox isn’t already piled up), and when they are in a frame of mind that makes them more likely to read your message. Read the rest of this entry »
There are many reasons you may choose to hold a promotion. It doesn’t always have to be linked to a discounted price. Instead, during the promotion you may limit the availability of the product only to that group, add special bonuses, or provide additional formats. Here are some ideas for special promotions. Try one of them or create something unique of your own: Read the rest of this entry »
• Ensure each message contains all of the information required by the Federal Trade Commission.
Some things are required to appear on your Ezine. If you are using a reputable company like Aweber or Constant Contact to help you publish your Ezine, they will make sure that you have this included in every message. Read the rest of this entry »
You can use your email newsletter to keep your readers updated on how mainstream news may impact them personally. Google alerts can make this easier by keeping you abreast on current events relevant to your industry. Read the rest of this entry »
First of all, you build good rapport with professionals within the industry and are more likely to get positive testimonials yourself someday.
Secondly, you get the added exposure of an eloquent statement posted on their Website with your photo, title and URL attached to it. If people are interested they just might check you out. Read the rest of this entry »
In theory, automated article submission is great: Submit an article to hundreds of article directories throughout the Web, getting your article lots of exposure and lots of back links to your site to help drive traffic and increase your page rank. The best part is it takes minimal time and financial investment. Read the rest of this entry »
Here are some simple steps to help you get started:
1. Get your keywords handy that you selected in step one. If you want to review the process of selecting your best keywords go to Chapter 2 - Create a Game Plan, pages 37-40.
2. Identifying your topics. There are lots of different ways to go about identifying your topics. When I first started writing articles, I took about an hour and wrote down all of the stages and categories that a person would have to know about and then created titles from that. Now I use a different method, which I would recommend that you start with. I think it’s easier and creates more effective articles in the long run. Read the rest of this entry »
Sweat equity marketing promotions is any marketing technique that uses pre-existing social networks to spread a company’s message.
Viral marketing is unique, entertaining and easy to share. It is often in the format of a short video, an audio or eBook. What makes a piece of material “viral” is that the message is passed quickly from one person to the next until its reach increases exponentially. Read the rest of this entry »
Meta tags, tagging and folksonomy, what are they and why do they matter to you. Read the rest of this entry »