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SEO & Marketing Entrepreneurial ADD

Posted by on Apr 21, 2014 in SEO | 0 comments

Many business owners opt to do their own SEO or have their staff handle the task.  However some businesses may fair better by hiring a reliable Traverse City SEO company.  It is easy to fall victim into an entrepreneurial attention deficit disorder with the immense amount of work that powerhouse quality SEO marketing actually takes with content optimization, creating backlinks, and labeling.   Content optimization enables target audiences to locate specific information published on websites.  Search engines currently take more into...

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Traverse City SEO Company Explains Hummingbird Update

Posted by on Apr 19, 2014 in online marketing, SEO, website content writing | 0 comments

Traverse City SEO Company Explains Hummingbird Update

Almost everybody has entered keywords, a thought, or phrase into Google and seen an entire array of results come up from their search. Have you ever wondered how it works and why Google seems to know where you are? Have you ever noticed that you get information relevant to your location most of the time? You have no doubt noticed as well that many times there is tons of information irrelevant to your search as you scroll through to find what you are looking for. We all know that Google is a great tool, but how do businesses seeking a new...

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Michigan Companies Thriving with SEO

Posted by on Apr 19, 2014 in SEO | 0 comments

In a lagging economy, Michigan businesses are turning to website search engine optimization or SEO to get in front of prospects.  Instead of paying for an ad and hoping potential customers view it, SEO targets high traffic keywords specific to your business to increase its search engine rank and drive shoppers to your website.  Many businesses benefit from the services Internet marketing professionals offer by helping them build a strong online presence, often leading to increased total sales.  You can follow many daunting paths to relevant...

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Google+ Improves the SEO of Your Michigan Company

Posted by on Feb 14, 2014 in Marketing, SEM, SEO | 0 comments

Did you know that 97% of consumers now search for local businesses online?  A Google+ page can connect you with customers on Maps, Search, and Google+, regardless of what device they use.  An additional visual such as a logo can help your website gain attention in search results.  Verifying your website with a business G+ page can get your logo on Google.  With increased credibility, it can also help move your site up higher in those searches.  You can hire a reputable Michigan SEO company, such as Brassy Marketing, to verify your website...

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Difference Between SEO & SEM

Posted by on Feb 14, 2014 in Marketing, page rank, SEM, SEO | 0 comments

While both search engine optimization (SEO) and search engine marketing (SEM) assist businesses with attracting customers via the Internet, they encompass different strategies.  Understanding these differences is critical when determining how to allocate key business resources and marketing funds.  However, if you lack the expertise, you can always consult a trusted SEO company in Traverse City, Michigan. SEO is considered a subset of SEM services and uses tactics that improve a business’s website ranking in organic search engine results and...

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