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Selecting an Email Marketing Service

Selecting an Email Marketing Service

Subscribe To E-Mail Auto-Responder Service

You will need an email service provider to schedule, and send mail to your lists as well as to manage our leads, personalize your messages, provide easy opt-out options and help to keep you out of trouble with the Federal Trade Commission (FTC) for spamming.

Do not be mistaken into thinking you can just send your messages BCC (blind carbon copy) and get the same results. You will end up investing more of your time, sending out an unprofessional looking message and leave yourself vulnerable to spam complaints and even legal action.

Another alternative to an Autoresponder service is a software program, but there are problems with them. It may seem like a great solution at first to purchase software one time, load it on your computer and let it manage your automated e-mail series, opt-in and opt-out lists as well as the process of sending each e-mail to each recipient one at a time. I went that route myself about five years ago when I was just getting into e-mail marketing. I was accused of sending spam, and since I didn’t have ESP to have my back I had to deal with the complaints from my Internet service provider.

It didn’t lead to any legal problems or major issues because there was no validity to the accusation, but my ISP still erred on the safe side and must have “flagged” my account because I had deliverability problems with my e-mail messages after that. My outgoing mail frequently got lost because it got routed to the junk mail box for no apparent reason. Why deal with the hassle? That was five years ago, and spam constraints are only getting tighter. Since I have switched to working with an ESP, I have never had a problem.

Two leading ESP options are Aweber and Constant Contact. They are similarly priced and provide similar services Constant Contact offers better newsletter services and survey ability, while Aweber focuses more on its Autoresponder services and offers a greater variety of services overall.

They both provide all of the basics you would expect from an ESP including, newsletter capability, personalization, list database of 25k, and customer support. I have personally used both, and although you can’t go wrong with either one I personally prefer the functionality offered by Aweber.

34 Comments

  1. Thanks lots for this info. Keep up the fantastic work. I will be returning soon.

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  3. I am working on having a poll on our website, and I am using a temporary poll at the moment. I was hoping to have a poll such as this one, but limiting the answers to only 5 choices, but no poll creator online that I can find has this option for free (have a limited budget). Is anyone aware of how I can add any additional javascript to this poll to limit the number of choices to 5, or is anyone familiar with a free polling creator with a multiple choice setting that limits these choices to 5 responses?

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    • Thanks for the feedback!

  7. We suffer over at ours from loads of traffic but very few commenters apart from our own group. Maybe this will help them? Love the blog.

    • Using an email marketing service can indirectly increase visitor involvement because you are contacting them regularly via email. If you would like to increase comments on your site try putting a slightly controversial spin on your content or asking the reader questions in the post that help get them involved. It also helps to allow people to include their website link in their post because it gives them a little exposure too.

  8. fine article! Thanks :-)

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    • Thank you, and yes you can ask them here or click the “contact us” tab at the top of the page and call or enter your question in the email form.
      Erica

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