Pages Navigation Menu

Getting your website attention...

Writing Sales Copy – Storytelling Techniques

Writing Sales Copy – Storytelling Techniques

Tell a story in your marketing to connect to your readers and share the information they need in an entertaining way. Choose to either focus on the pain of the current situation or the gains they well get if they take action. Follow these basic storytelling guidelines:

• Let your readers know you have been in a situation similar to their current one and that you understand.

• Reveal the solution and tell them what they need to do to get it.

• Explain why you know this is a valid solution.

• Tell them why you are willing to share such valuable tools and strategies with them.

• Enter the conversation in their mind and address any potential objections. Be careful not to claim to know what they are thinking; people generally don’t appreciate the presumption that you know everything about them. Instead say something like, “It would be logical for you to wonder why…” or “You may be questioning why…” or “There are only a few reasons why you wouldn’t jump at this offer.”

• When writing your copy, you should expect that your reader would find every gap and hole in your story, so make sure that you fill the holes with accurate explanations.

Related Articles

Writing Sales Copy – 4 Effective Techniques for Generating Profits

Writing Sales Copy – First 3 Steps

5 Ideas for Promotional Email Messages


  1. Joined on the site. Keep up the great topics!

  2. that’s very interesting I see that this site is very elegant in design

  3. Great write-up cause in my language, I can not find much good source like this. I am a big believer in commenting on blogs to help the blog writers know that they’ve added something worthwhile to the world wide web!

  4. It’s really a nice and helpful piece of information. I’m glad that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.

  5. This is a really helpful article. Thanks for sharing.

Leave a Comment

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>